Employment History

2014 – 2015 | Demand Generation Marketing Manager | Cornerstone OnDemand
Santa Monica, CA

• Developed marketing strategy for the Majors and Mid-Market sales segments, launching demand generation campaigns in line with that strategy to drive qualified leads for the sales teams.
• Created marketing content such as white papers, briefs, infographics and eBooks for use in demand generation campaigns and for use by sales team.

2012 – 2014 | Customer Reference Marketing Manager, SaaS Division| Citrix
Bedford, MA

• Managed the Voice of the Customer (VOC) reference and advocacy program to ensure the SaaS division of Citrix (GoToMeeting, ShareFile, GoToAssist, GoToMyPC, etc.) had a dynamic collection of customers to use in marketing and communications vehicles.
• Collaborated with internal stakeholders, providing customer success stories that could be leveraged in marketing campaigns and content marketing strategies to generate leads for sales teams.
• Drove the development and execution of key customer reference assets such as case studies and video testimonials that supported strategic sales and marketing initiatives.
• Executed on strategies for integrated customer reference engagement plans that showcased customer success via a variety of deliverables.
• Identified and recruited strategic reference customers that supported Sales, PR, Demand Gen, and Product Marketing team needs.
• Developed and maintained strong customer relationships, securing consent for various marketing activities including video testimonials, case studies, press and analyst interviews, speaking opportunities, logo usage, blog posts and social promotion, etc.

2010 – 2012 | Senior Marketing Programs Professional, Customer Success Network | Aspen Technology
Burlington, MA

• Managed AspenTech’s global customer reference program, the Customer Success Network, managing one FTE.
• Organized peer-to-peer customer reference calls and site visits to help progress more than $20 million in sales opportunities, most notably within emerging regions.
• Facilitated development of customer reference content including written and video testimonials. Responsible for promoting all reference content, both internally and externally, through integrated marketing campaigns.
• Spearheaded development of an online customer community, gaining buy-in across the organization, performing in-depth customer research to analyze community requirements, and formulating a comprehensive development plan and rollout strategy.
• Designed, developed and maintained a robust customer reference database in SharePoint for use by the global sales force. Regularly presented to global sales teams in NORAM, APAC and EMEA regarding best practices for use of the database and associated reference assets throughout the sales cycle.

2008 – 2010 | Marketing Specialist | PerkinElmer Inc.
Waltham, MA

• Provided marketing communications support for two major product lines, managing one employee.
• Responsibility for field marketing support to Canadian field sales and service teams, developing marketing tools to counteract competitive threats faced in the field and consistently help meet revenue targets.
• Managed trade show marketing efforts, generating creative promotional activities such as in-booth customer testimonials and charitable events designed to enhance PerkinElmer’s presence at such shows.Heavily involved with revitalizing the creative and strategic direction of the OneSource Laboratory Services division, helping launch a successful Go-To-Market (GTM) global re-branding initiative.
• Designed and executed successful North American Compliance Seminar Series across dozens of U.S. and Canadian cities, with this high impact lead generation activity leading to significant revenue generation across all regions.
• Provided marketing support for the Laboratory Services BU in North and South America, developing promotions, marketing campaigns, and collateral to help meet the growth objectives of the Laboratory Services division.
• Managed customer-facing events, including trade shows, hospitality events, and customer “Lunch and Learns” held at key accounts.

2005 – 2008 | Marketing Manager | VisionScape Imagery
Irvine, CA

• Developed and executed marketing strategies, budgets and communication schedules, consistently achieving 30% annual revenue growth.
• Sole responsibility for all demand generation activities, improving brand awareness through tradeshows, advertising, web marketing, sponsorships, direct mail, and email marketing campaigns.
• Analyzed market trends and cultivated potential market opportunities, with research analysis and proposal to senior management leading to development of successful new product offering.
• Accountable for cultivating new prospects, writing and editing proposals and sales materials, as well as fostering and maintaining ongoing relationships with current vendors and clients.

Education

Boston University School of Management
Bachelor of Science in Business Administration, Concentration in Marketing
Boston, MA

Voluntary Work

2014 – 2015 | Mentor | Spark Program
Spark is a national nonprofit that re-engages underserved seventh and eighth grade students, keeping them on track and ready for success in high school and beyond through workplace-based apprenticeships that uniquely combine mentoring, project-based learning, skill building and career exploration.